TLC MERCHANT PARTNERSHIP
TLC MERCHANT PARTNERSHIP PROGRAM
What if your next marketing channel cost nothing to join?
You provide the value. TLC provides the access.
Employee-only discovery
From a private offer to a real customer moment.
Employees discover your offer through TLC, verify their eligibility and redeem through your existing sales process.
Exclusive offer
Value for employees
🎁
Your business
Controls the customer experience
🏪
180,000+ employees
👥
New opportunity
🤝
Reach TLC's private Hong Kong employee community without paying listing fees, sales commissions or mandatory marketing charges.
Show at point of purchase
EMPLOYEE
ACCESS
Merchant
offer
No customer yet? No cost.
TLC ePASS
HK$0
listing fees
0%
sales commission
HK$0
mandatory marketing fees
Your Offer is the Investment
Put value into the customer proposition, not into platform fees.
Already inside the TLC ecosystem
Join a network of recognized brands.
180,000+
employees with access across the TLC ecosystem
and 100+ more
A different commercial model
Stop paying for the possibility
of reaching a customer.
Traditional advertising often asks merchants to spend before knowing whether a campaign will produce a sale. Ecommerce and deal platforms may charge for listings, transactions or visibility.
TLC works differently. Instead of paying TLC for exposure, you provide a special and meaningful offer for our closed employee community.
The commercial value is activated when an employee chooses your brand and makes a purchase.
Your Offer is the Investment.
No upfront platform cost.
No commission nor marketing fees.
We call it
Pay As You Go Marketing
Your investment is the discount/privilege in the customer offer,
and it is only "paid" when the customer is redeeming your offer.
🎁
A meaningful offer
+
👥
Access to TLC employees
=
🤝
A customer opportunity
The partnership journey
Simple to join. Flexible to activate.
01
JOIN
Tell us about
your brand.
02
Create an offer
Develop an employee-only proposition.
03
Choose redemption
Code, ePASS, QR, barcode or link.
04
Reach employees
TLC qualifies and onboard eligible offers
05
Refresh and grow
Test new campaigns over time.
Launch a new product
Fill a quiet trading period
Test a deeper employee-only offer
Trial a new customer package
Introduce a new location
Run a seasonal campaign
Your Offer Laboratory
A low-risk approach to test what comes next
Because TLC is a closed employee channel with no mandatory listing or advertising fees, merchant partners can explore new customer propositions without committing a large media budget upfront.
Test the offer before taking it to the wider market.
Your Offer is the Investment.
Multi-level communication
More than a listing.
A year-round communications network.
As your offer changes, TLC can help highlight the right message,through the
right channel, at the right time.
Merchant offers do not simply sit on a website waiting to be found. TLC uses multiple employee and employer touchpoints to keep offers visible, timely and relevant throughout the year.
✉
Weekly EDMs
Regular communications featuring fresh offers, merchant highlights and timely employee benefits.
▤
Monthly Staff E-Magazine
A curated employee publication featuring seasonal ideas, experiences, wellbeing content and merchant promotions.
◎
Client Web Portals
An always-available destination where employees can discover approved merchant offers and redemption details.
⚑
Onsite Promotions
Direct workplace visibility through Office Marketplaces, showcases, expos, sampling and selected activations.
!
Stop Press/ News Flashes
Fast, focused email communications for strong short-term offers, launches and time-sensitive opportunities.
🏢
HR and Company Channels
Where appropriate, TLC can support distribution through participating employers' internal HR and company communications.
Campaign-ready
Change the offer.
Refresh the message.
Create a new reason to engage.
Seasonal offers
Stock clearance
Family & friends sales
Product launches
TLC can help highlight and communicate short-term campaigns and changing commercial priorities across the employee ecosystem.
Limited-time
offers
Special employee promotions
Flexible redemption remains simple: promotional code • TLC ePASS • QR code • barcode / POS • dedicated booking link
Beyond the standard offer
Bring your brand directly to employees.
POP-UP & RETAIL
Office Marketplace
Products, sampling and employee-only sales.
TRY & DISCOVER
Experience Showcases
Tastings, trials and live demonstrations.
WELLBEING
Wellbeing Expos
Health, fitness, finance and lifestyle.
CAMPAIGN OPPORTUNITIES
Giveaways, launches and seasonal activations
One partnership can create multiple employee touchpoints throughout the year, from product launches and seasonal campaigns to giveaways and special employee promotions.
THOUGHT LEADERSHIP
Monthly Webinars
Teach first, build trust and soft-sell naturally.
Additional opportunities are subject to relevance, availability, client requirements and separately agreed arrangements.
Commercial comparison
A different route to market
Compare the TLC Merchant Partnership model with traditional advertising and ecommerce or deal platforms.
Commercial feature
Traditional advertising
Ecommerce / deal platform
TLC Merchant Partnership
Standard listing fee
Possible
Possible
Sales commission
Not usually
Often charged
Mandatory media spend
Yes
May apply
Cost before customer action
Yes
Often
Closed employee community
No
Usually public
Employee ecosystem access
Depends on media buy
Depends on platform
Merchant controls the offer
Campaign dependent
Platform dependent
Events and webinars
Not included
Not typical
None
0%
None
No standard platform cost
Yes
150,000+ employees
Yes, subject to TLC approval
Available where suitable
TLC replaces platform fees with customer value.
A partnership invitation
Could your brand add something valuable
to the TLC community?
We are looking for credible merchants that can provide an attractive employee proposition, deliver a strong customer experience and manage redemptions reliably.
TLC IS LOOKING FOR
-
A credible product or service
-
A meaningful employee offer
-
Reliable redemption
-
Responsive customer service
-
Interest in a longer-term partnership
Every merchant and proposed offer is reviewed to protect the quality of the TLC community.
Your Offer is the Investment.